With so many services (mobile and otherwise) available to access them, applications have become quite popular with users. So much, in fact, that they’ve managed to overtake traditional television viewing, according to a story from TechCrunch.

Based on numbers provided by Flurry, the time spent with mobile applications by the average U.S. consumer has now managed to overtake TV. The average person now spends approximately 198 minutes per day using applications of some kind, compared to watching 168 minutes of television daily. Keep in mind, though, that this doesn’t include time spent with mobile web browsing, although that does count as an app.

With that included, the time spent on mobile devices would reach around 220 minutes — or nearly four hours — per day.

As you can see from the chart above, TV dominated back in the second quarter of 2013, with 168 minutes spent watching programs compared to 126 minutes using apps. This number continued into 2014 with similar stats, although apps caught up a bit by 139 minutes. This year, however, shows a stark difference, with TV holding its ground, while application time took over.

Flurry did note that it’s hard to really see just how much TV viewing is done these days. Dedicated viewing can be tough to gauge, since some consumers utilize it as “background noise” while playing with their phones.

It also noted the growing demand for content in app format for consumers, as well as their willingness to pay — for example, forking over a monthly fee on Hulu to get ad-free service. Other subscription programs like Netflix and HBO Now play a part in this as well, ranking in the top grossing charts on the Apple App Store.

That led into the second part of Flurry’s research, gauging paid content versus advertising. Global mobile revenues are posted in the chart below, with in-app purchases overtaking mobile ads, where last year mobile ads easily led. In-app purchases have $33 billion, whereas mobile ads generated $31 billion for this year. There’s still clearly money to be made in both categories.

Apple CEO Tim Cook pointed out the power of apps — and the money to be made from them — during the company’s presentation yesterday, stating that “over 60 percent of paid TV consuming is done through an Apple device. When you experience TV through an app, you realize how much better it can be.”

It’s not likely that the power of apps will slow down either, especially with a fleet of new Apple devices (like the new Apple TV) that shall use them to a greater extent.