AppGratis has announced that it has closed a $13.5 million Series A funding round led by Iris Capital, with additional contributions from the Orange Publicis Fund. These resources will be put to helping app discovery on the Apple App Store with its platform, which brings in roughly $1 million in revenue per month with 7 million users in 30 countries.
"We're helping developers build visibility for their apps at a time when the App Store can seem overwhelming with choices," said AppGratis founder Simon Dawlat. "Our app recommendations are tailored over time to user preferences, which drives high success rates. When we feature an app, we can deliver over 500k app downloads that day. It's a win-win for both developers and consumers."
"AppGratis is a champion in the fast-growing app-marketing market, which is expected to be worth $25 billion by 2015," said Iris Capital partner Sophie Dingreville. "The AppGratis team has built a successful, profitable business in a short period of time and they are in a strong position to become the global leader in app discovery."