Apple CEO Shoots Down Rumors

By David Radd

Posted January 25, 2013

There had been rumors that Apple was cutting orders for iPhone and iPad parts because of decreased demand. On a recent earnings call, Apple CEO Tim Cook sought to quash those rumors thoroughly.

"There's been lots of rumors about cuts... I would suggest it's good to question the accuracy of any kind of rumor about these plans," said Cook. "Even if a particular data point was factual it would be impossible to interpret the data point. There's just an inordinately long list of things that would make any single data point not a great proxy for what's going on."

Despite record sales of iPads and iPhones, the company did not meet analysts expectations. While some think that Apple will launch a cheaper iPhone as a result, Cook responded to a question on such by saying, "I'm not going to go into our pricing strategy, but we feel great about getting products to customers” and noting the three-figure growth in China, hinting that the company might not have any need to introduce a cheaper iPhone.

On the issue of screen size, Cook said, "The iPhone 5 has a 4-inch Retina display, which is the most advanced display in the industry... This provides a larger screen size to iPhone customers without sacrificing ease of use. We put a lot of thought into screen size and feel confident we picked the right one.”

While Samsung has done well with its 5” Note and Note II, it seems such a product is unlikely from Apple.



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