Apple Gets the Beats

By Robert Workman   Google+

Posted May 12, 2014

Apple has acquired some great companies in the past to help advance its technologies, but its latest acquisition could be following its own beat. Or rather, Beats.

A report from the Financial Times indicates that Apple is just about ready to acquire Beats Electronics, in a deal that could be worth a very sizable $3.2 billion. Beats currently manufacturers a number of high-end products, including headphones and "pill" speakers, and also manages the Beats music service.

Once closed, the deal could be announced as soon as this week, once all the financial information is worked out. It's likely that Apple wants to take advantage of Beats' music streaming service, and perhaps add some of the popular headphones to Apple's product lineup. We might even see improvements  to the earbuds that Apple gives away with every iPhone.

Apple CEO Tim Cook previously explained that the company would make large investments in a company, provided that it "made sense" in terms of the business. Considering the popularity of the Beats products and the growth of its music service, this could be a big deal to Apple down the road. 

Source: TechCrunch


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