“With the latest incarnation of the company, we’re looking at what our really great brands are and how to explore them,” says Peter Banks, Seniro Product Lead at Atari.
One of those franchises is of course, Alone in the Dark. We caught up with the team at E3 to chat about the marketing efforts around the game as Atari has been leveraging Steam for its global PC gaming userbase and focusing on YouTube and Twitch to build hype.
Hiroki Asai is the Head of Global Marketing at Airbnb, overseeing all marketing efforts and in-house…
Bringing Your Brand Purpose To Life With Raj Pudipeddi, CMO Of Align Tech, Makers Of Invisalign
Raj Pudipeddi currently serves as the Chief Product and Marketing Officer for Align Technology, makers of…
Audience First Marketing And A Culture Of Learning With Lauren Weinberg, CMO At Square
Lauren Weinberg is a proud boy mom, a loving dog mom—and currently—the Chief Marketing and Communications…
