Loren Angelo, head of marketing at Audi of America, showed a teaser of Audi’s product integration in Marvel’s summer 2015 release of Ant-Man during Variety’s Massive Entertainment Marketing Summit {link no longer active}.
After a fun April Fool’s day YouTube video about the launch of an autonomous office chair with “supervisor avoidance technology,” Angelo has an ambition to leverage online video content in the future to reach young “smart” audiences online.
“Look out for more short form videos from us in the future, optimized for social sharing,” he said.
