Take-Two CEO Strauss Zelnick revealed that Borderlands 2 has sold almost 6 million units. The company's digital revenue in the third fiscal quarter (led by Borderlands 2) was up 244 percent year-on-year, accounting for 23 percent of the company's total revenue.
"Borderlands 2 continues to expand its audience and remains on pace to become the highest selling title in 2K's history," Zelnick said. "It has also been the largest contributor to our digitally delivered revenue this year, driven both by strong sales of full-game downloads and high attach rates for the titles out on content, especially the Borderlands 2 season pass."
"Does that mean that these games will transition into a situation where you are constantly putting out new episodes and that bridges you from release to release?” he added. “We don't see the business shaping up that way, but it does mean that the life cycle is extended greatly and we'll continue to experiment with what this means creatively for consumers.”