YouTube continues to be a hot commodity for original video content from select brands, according to a new report from OpenSlate.
The data indicates that the average subscriber base has grown from 37,000 to more than 82,000 over the past 12 months, spread across 500 unique brands. In addition, they accumulate a collected 722 million views a month.
In addition, from a survey of over 300 online media buyers, 41 percent want to increase YouTube spending over the next year.
When it comes to the top 500 brand channel by industry, as you can see from the chart above, Tech leads the charge with 131 active brands, with retail coming in close second with 111 and the auto industry following with 60.Â
Out of those tech brands leading the charge, Google shows a leading 2.6 million subscribers, while Apple and GoPro are closely behind with approximately 1.8 million subscribers each.
It just goes to show that YouTube continues to be of huge interest to these companies.
Source: Digiday
