A new initiative at the White House has been trending on social since it was announced in mid-September. Since then, brands have been showing an outpour of support for the movement to end on-campus sexual assault. Within a week, there were 52,000 mention on social media according to data provided by Ayzenberg social analysts.

Beyond hashtag activism, the idea is to get people to pledge and make a personal commitment to keep women and men safe from sexual assault on campus. We’ve rounded up some highlights from notable brands with how they are supporting #ItsOnUs.