Brushing your teeth isn’t exactly what you’d consider a fun activity, although it is a necessary one when it comes to keeping them healthy. However, a new company called Threadbare Games is looking to pick things up with the daily activity with a new game.

The title is called Grush, and it’s a mini-game that encourages kids to brush their teeth with a toothbrush that actually sends data to your mobile phone as part of a tie-in with a dental hygiene-based game. Using the Grush Brush, players would be able to receive information on their brush, and save and store it to see how they’re progressing.

The campaign has currently reached over $10,000 in its campaign, with the overall goal of $50,000 to get it made. Interested parties can check it out here {link no longer active}, and view the commercial below.