The lines between media sites and TV continue to blur, as Buzzfeed launches its ‘Social Tune In’ program to help TV networks promote their shows. “Telling your friends about a show you like is one thing, but sharing a post or video about why that show is so great is another level of engagement — one that we specialize in at BuzzFeed,” Ashley McCollum, vice president, business development at Buzzfeed, said. “Social-enabled, word-of-mouth content marketing is the driver for these conversations.”

Buzzfeed is working with Bravo and IFC as official launch partners, and is providing listicles to promote shows. The media site’s partners receive early access to new ad products developed by Buzzfeed.

Source: Social Media Daily