Have a Coke and a smile – and see your name up in lights while you’re at it.

Coca-Cola, already on a roll after the launch of a cool drinkable billboard for its Coke Zero product back in April, has made the next step towards interacting with possible consumers, this time in New York. Adweek reports that the company has just launched a new billboard in the Times Square area – but this isn’t just some static electronic sign-advertising product. It’s interactive.

Utilizing the “Share a Coke” campaign that the company has been recently running, the billboard interacts with users by showing fun facts for user’s names. For instance, as you can see in the image above, by using the name Lauren, the sign easily points out that “Laurens sure steal the limelight. They’ve starred in 723 movies since 1936.”

By tweeting their first name on Twitter with the hashtag “#CokeMyName”, users can see themselves up in lights, along with some fun facts surrounding their name. It’s a program that also ties in with a recently launched website that does the same thing – for those who can’t make the trek to New York City.

The billboard is the brainchild of Clear Channel Outdoor, who put together the tweeting program so that it had an interactive touch to it, instead of just running a pre-programmed set-up.

So how’s it work After the user sends a tweet, it appears on the billboard within approximately two minutes’ time. But there’s more to it than that, as a webcam set up across the street will snap a picture of the person’s name. From there, the social media team for Coca-Cola will tweet the photo back to the person within the hour.

“That potentially then seeds more social sharing amongst your Twitter followers (and) social impressions,” said Sean McCaffrey, Clear Channel Outdoor’s senior vice president of national client strategy and partnerships. “It’s the interesting convergence of the mobile, digital and physical worlds.”

So far, the billboard has been running for two weeks, but it’s already seen 200 custom messages per day. And Coca-Cola hasn’t been shy when it comes to sharing these messages on its Twitter account, complete with photos.

This, tied in with the company’s printing of names on Coke bottles and cans, will no doubt add a personable touch to advertising. After all, who doesn’t like getting mentioned by name