Streaming services are on the rise as of late, with Netflix easily leading the charge. However, an interesting collaboration could bring its biggest rival to date.

The Wall Street Journal has reported that Apple is in talks with Comcast in regards to starting a new Internet-based streaming service, offering both live and on-demand programming through a new Apple set-top device that would interact with Comcast cable systems.

Once word of the report got out, Netflix’s shares dropped, first decreasing 4 percent last Friday before going down another 3 percent earlier this week.

Nothing has been confirmed as of yet by either company, but the debut of a new streaming service – and one that works with Comcast equipment – could be very interesting for the industry.

Source: The Daily Beast