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Tubular has released its July rankings that showcase all the top video creators on the various social networks, including Facebook, YouTube, Vine and Instagram.
Out of all these reports, the company feels that the biggest thing of interest is the rise in Facebook compilation channels, and how well news organizations are doing when it comes to Facebook exposure. This includes outlets like NBC Nightly News, Fox News and Now This News (among others), all of which are in the top 25.
Here’s the most pertinent information from each of the reports
First up is the Most Watched Overall Creators, and leading the charge is Buzzfeed Video, which has nearly double the lead over its competitors with 946 million views in July. In second place is Buzzfeed’s food channel with 467 million, and entertainment group WWE with 453 million. Both Lele Pons and Baby Big Mouth show improvement over the previous month, with around 430 to 448 million views for the month.
On the Facebook front, Buzzfeed leads the charge again with 587 million views, followed by its Food channel with 466 million and Now This News with 319 million. Other news outlets like AJ+ (269 million) and Fox News (95 million) have pretty hefty numbers as well, while more social creators like Cupcake Addiction and TasteMade are also in the top ten.
As for Compilation creators, Funniest and Craziest Videos took the top spot with 858 million views, followed by Unilad with 838 million and Addiktion with 827 million.
Moving on to YouTube, Baby Big Mouth took the top spot with ease, showing 430 million views for the month of July and nearly 185,000 new subscribers. In second place was The Diamond Minecart with 385 million views, and Little Baby Bum in third with 382 million. WWE made a return to the list, sneaking into the top five with 379 million views.
On the Vine front, Lele Pons ruled the short-format roost with 431 million views, while King Back (310 million), Thomas Sanders (270 million), Lance Stewart (258 million) and Logan Paul (225 million) rounded out the top five.
Finally, over on Instagram, superstar artist Nicky Minaj led the charge with 42 million views and over three million new subscribers. Black Jaguar followed closely behind with 41 million, while the actor Dwayne “The Rock” Johnson sat in third with 38 million. Soccer team FC Barcelona (37 million) and the NBA (36 million) rounded out the top five.
So, as you can see, business is still alive and well for video creators out there, with millions of views across a whole span of networks, and news outlets seem to be on the rise. Now the only question is if they can keep up consistency throughout the remainder of the year.
