Brands are having a whole lot of fun with video lately. From last week’s cinematic masterpiece from Honda to GAP’s interactive video letting you play with stripes. Now another clothing brand is exploring the possibilities and music is a huge part of it yet again.
ASOS has created a music video where the clothing, background and accessories are color-coordinated, where you can navigate each theme by clicking on your colors of choice at the bottom of the screen. It’s a fun and interesting way to reall showcase ASOS’ broad clothing collection for AW14. The whole thing is set to a song from London-based band, JUCE.
Online video is ripe with possibilities when it comes to creating interactive and augmented-reality experiences and brands are certainly getting attention this way.
