From cupcakes and homemade KFC double downs, to dogs that cook and ginormous burgers that could feed 100 people, YouTube foodies create some interesting content. For brands looking to tap into the hype, we dove in to see what makes these and other YouTube channels so wildly popular and bring our Top Influencers ranking to life.

It might surprise you that many of these top YouTuber shows don’t follow the same-y TV cooking show format and are quite literally having a whole lot of fun with their food.

Stay tuned for next week, when we’ll cover the biggest auto influencers on YouTube!