In an effort to appeal more to the avid fanbase of female comic book fans, DC Universe has teamed up with Warner Bros. Animation, Mattel and Warner Bros. Consumer Products to create a new side universe called DC Super Hero Girls, which is aimed at fans aged 6-12, according to Variety.
This new series will make its debut this fall, featuring DC Comics’ “most powerful and diverse” female superheroes and villains. This includes notable favorites like Wonder Woman, Supergirl, Batgirl, Harley Quinn, Poison Ivy, Katana and Bumble Bee, amongst other characters that exist within the large DC Universe.
“Each character has her own storyline that explores what teen life is like as a superhero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero,” said DC in a statement.
This new program will introduce an “immersive digital experience” that covers a variety of areas, including original digital content and publishing of comic books, TV specials, direct-to-demand videos, toys, apparel, books and other products, with a majority of them set to roll out in 2016. Next year is expected to be a big year for DC Comics, with the arrival of new movies based on the Batman v Superman and Suicide Squad properties, so the DC Super Hero Girls should fit right in.
“DC Entertainment is home to the most iconic and well-known superheroes including Wonder Woman, Supergirl and Batgirl,” said Diane Nelson, president of DC Entertainment. “DC Super Hero Girls represents the embodiment of our long-term strategy to harness the power of our diverse female characters. I am so pleased that we were able to offer relatable and strong role models in a unique way, just for girls.”
Women are certainly pushing forward in comics and their related products. Scarlett Johannsen plays a pivotal part in next week’s forthcoming Marvel’s Avengers: Age of Ultron; Jessica Jones will be the focus of a forthcoming Netflix series, set to debut sometime later this year; and movies based on both Wonder Woman and Captain Marvel are in the works.
Here’s to the ladies saving the day.
