As if DeNA didn’t already make enough waves with its recently announced partnership with Nintendo (which will bring Nintendo franchises to mobile for the first time), the Japanese mobile gaming company has announced some platforms that will expand its horizons even further.
During a press conference in Tokyo earlier today, the company announced DeNA Palette, a business move that will add ten category-specific content curation platforms to its apps and services through a number of areas, including new hiring and collaboration.
“We call them ‘platforms’ because they’re more than just ad-supported media, for two reasons. First, because any user can post an article, and second, because eventually we plan to monetize them with eCommerce, matching and other offline services that are suited to each category,” said DeNA spokesperson Tomoyuki Akiyama.
TechInAsia broke down the first three platforms that were unveiled during the press conference, including the acquisition of Find Travel, a site devoted to community-curated itineraries and travel blogs based across a number of destinations; the launch of JOOY, a platform devoted to men that discusses fashion, love and dating; and Cuta, a forthcoming platform that will help parents with maternity and parenting-based content.
On top of that, three existing DeNA properties, including Mery, CAFY and Iemo, will work alongside these new acquisitions.
“Iemo now has over five million MAU as of March, up from 1.5 million when we acquired them, and Mery has 16 million MAU, compared to 12 million when we acquired them,” Akiyama added. “We’re using their ‘secret sauce’ to give our new in-house platforms a boost.”
The other four curation platforms weren’t revealed yet, but Akiyama explained that they will focus on certain lifestyle traits, “but we don’t know exactly what yet. That’s why we’re soliciting startups and potential recruits.”
Between these new platforms and Nintendo, nothing should keep DeNA from having a great business year in 2015.
