The [a]list daily
The [a]list daily is the only source of editorial entirely focused on video game and entertainment marketing news. Ayzenberg Group
, one of the largest independent advertising agencies on the West Coast, launched the newsletter in 2009 as an online forum for game industry professionals. It has since evolved into a daily dose of insightful original features, industry news, and spotlights on outstanding creative efforts across the spectrum of advertising, marketing and social media. The [a]list daily is produced in conjunction with The Gamer Network's editorial outlet GamesIndustry.biz, a leading business-to-business web site covering the game industry.
The [a]list summit
The [a]list summit was founded in 2008 by Ayzenberg Group
as a forum for exchanging ideas among video game industry luminaries and thought leaders. Now an annual invite-only event, the [a]list summit covers forward-looking trends relevant to advertising and marketing in entertainment, video games and youth lifestyle products. For more information on recent and upcoming summits, please visit www.thealistsummit.com
Facebook Pitches Video to Brands
Half of Instagram's Users Use it Daily
Facebook Auto-Plays Video on iOS
Google's +Post Ads Have Potential
Twitter's Ads Set to Target
Facebook Says Reach Will Continue To Fall
Teens Flock to Twitter
Top Games on Social Media: November Edition
How Xbox Trumped Oreo's Game-Changing Tweet
Sony Congratulates Xbox Too
Google Wants to Automate Your Social Life
Generate Your Sweater
Deus Ex Campaign Pushes the Boundaries of Human Augmentation
Square Enix went all out for their ad campaign for Deus Ex: Human Revolution. The campaign began on a viral marketing website for the fictional Sarif Industries which was later apparently 'hacked' by the 'Purity First' terrorist group.
The Sarif Industries website has been posting links to real cybernetics developments like an artificial hand that can feel, powering cybernetics with the mind, and a bionic eye that could restore vision.
Fans can choose a way to augment themselves, capture and image with a webcam and add to an ongoing user-generated mosaic.