While worldwide advertising spending was originally projected to drop this year from previous estimates, U.K. based marketing research service Warc has changed its tune, mainly due to the shifting of online Internet advertising.

A report from Mediapost indicates that advertising spending is now expected to rise 2.3 percent for the year, mainly due to the U.S. and Chinese markets. Separately, the U.S. will grow 1.4 percent and China will increase even more by nine percent. India is expected to go even higher by 16.1 percent, while Russia will actually drop by 13.1 percent

In this report, Warc also details a drop in worldwide TV advertising, by 1.9 percent for this year, although it’s expected to pick back up again by next year, by 2.5 percent.

So where is the rise in this spending Online. The report shows that Internet advertising will actually become the biggest ad medium for next year, with 16.1 percent this year and 12.9 percent over the next year. Considering that the Internet is already the biggest ad platform in half of the world’s markets, this will expand this growth even further.

However, that doesn’t mean all the markets will thrive. With the big shift to digital, regular print – magazines and newspapers – will see a drop. Declines of 10.4 percent for magazines and 9.2 percent for newspapers are expected this year, and even more next year, by 7.4 and 5.8 percent, respectively.

As far as which markets will dominate in terms of advertising share, the United States will continue to have a hefty part of it, leading with 36.9 percent. Coming up in second is China by 19.3 percent, Japan in third with 8.9 percent, and the U.K. (5.6 percent), Germany (5.5 percent) and Brazil and India (5.2 percent each) rounding out the list.

These estimates aren’t likely to change, but considering the popularity of certain ad mediums – like in mobile – there’s always a possibility.