The market for digital ads is growing, and games are a particularly good target. Digital marketing software solution firm Kenshoo has collected some key information about the market and placed it into this handy infographic. Some highlights: 30 percent of gamers access games via mobile devices and by 2018 over 53 percent of social network users (101.8 million people) are expected to be active social gamers. The average age of gamers is 30 and 55 percent are male. 59 percent of internet users in EMEA are active gamers (58 percent in the Americas), making online advertising a perfect channel to target current and potential gamers.
Source: Kenshoo
