by Jessica Klein
Endemol Beyond has gone even further beyond…into Singapore, where there happens to be a lot going on for digital video creators right now.
The launch of Endemol Beyond Asia marks the company’s first Asian hub. It will be led by Chirstopher Smith, who comes from working at Mindshare Singapore and will take on the role of head of digital and branded content. He will report to Fotini Paraskakis, the managing director for Endemol Shine Asia, and will also work closely with Georg Ramme, the managing director of Endemol Beyond’s international division.
Endemol Beyond Asia will largely serve to adapt Endemol’s global content to Asian markets (so far, the company has hubs in the US, UK, France, Italy, Germany, Spain, and more). This will include Michelle Phan’s recently launched lifestyle network Icon, which is now targeted to English-speaking countries, including the US and UK. The company’s new, Asian hub will also focus on branded content.
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