by Jessica Klein
Endemol Shine Group has announced its first ever MIPTV lineup, showcasing Michelle Phan’s new, global lifestyle network Icon, among other international content.
Icon launched in the US and UK at the end of March, and it will now showcase its beauty, fashion, and lifestyle offerings at MIPTV alongside Endemol’s Legends of Gaming. The YouTuber-starring gaming competition series debuted in the UK and has since been sold to Germany, France, Brazil, and the US.
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