The Entertainment Software Association (ESA) announced that DeNA has joined as the organization’s 36th full member. This marks the continued emergence of the Japanese social and mobile gaming company on the world’s stage.

“It’s very important for us to be part of an association that is dedicated to protecting the policy and business interests of the gaming industry in the US,” said DeNA CEO Isao Moriyasu. “ESA provides valuable counsel and support as we expand our social game offerings and undertake new ventures to grow our business and our customer base in the West.”