The [a]list daily
The [a]list daily is the only source of editorial entirely focused on video game and entertainment marketing news. Ayzenberg Group
, one of the largest independent advertising agencies on the West Coast, launched the newsletter in 2009 as an online forum for game industry professionals. It has since evolved into a daily dose of insightful original features, industry news, and spotlights on outstanding creative efforts across the spectrum of advertising, marketing and social media. The [a]list daily is produced in conjunction with The Gamer Network's editorial outlet GamesIndustry.biz, a leading business-to-business web site covering the game industry.
The [a]list summit
The [a]list summit was founded in 2008 by Ayzenberg Group
as a forum for exchanging ideas among video game industry luminaries and thought leaders. Now an annual invite-only event, the [a]list summit covers forward-looking trends relevant to advertising and marketing in entertainment, video games and youth lifestyle products. For more information on recent and upcoming summits, please visit www.thealistsummit.com
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ESA Welcomes DeNA into Ranks
The Entertainment Software Association (ESA) announced that DeNA has joined as the organization's 36th full member. This marks the continued emergence of the Japanese social and mobile gaming company on the world's stage.
"It's very important for us to be part of an association that is dedicated to protecting the policy and business interests of the gaming industry in the US," said DeNA CEO Isao Moriyasu. "ESA provides valuable counsel and support as we expand our social game offerings and undertake new ventures to grow our business and our customer base in the West."