Exclusive: Building Desire in Los Angeles

By David Radd

Posted November 30, 2012



Ayzenberg's 2012 [a]list summits visited San Francisco, Los Angeles and Seattle with a series of events looking at how entertainment marketers are wooing consumers today. Aptly named "The Consumer Courtship," the summits gathered industry legends, entrepreneurs, pundits, senior marketers, even a few super YouTubers. The topics varied from summit-to-summit but hovered around the rise of branded entertainment and how it feeds off of social media marketing.

[a]list daily is featuring a retrospective on the summits in three videos. In Part 2, Ayzenberg's summit agenda creators Steve Fowler, Julian Hollingshead and Chris Younger look at Seamus Blackley's keynote and a panel gathering super YouTubers SeaNanners, Tobuscus and OlgaKay from [a]list summit in LA this past May.





 


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