As much of the gaming world is now aware, G4TV is making its slow transition to a network branded under Esquire magazine. The transformation began with G4 axing two of its longest-running shows, Attack of the Show and X-Play. Now comes the curious part, whether the new network plans to try and keep any of the audience G4 built.
At last year’s [a]list summit Seattle, we spoke to Joe Paulding, director of audience development at E! Entertainment. Before joining E!, Paulding spent many years at G4 in the same capacity, overseeing audience acquisition and community development on social media. Then he jumped a crevice in audience terms, from gaming to celebrity news.
In the interview, Paulding looks at how game and entertainment audiences are similar in some ways, very different in others. He also touches on how games could help TV with the growing fragmentation of both audiences and their attention as second screens infiltrate the living room.