Shopify looked at 37 million social visits to client stores to get a bigger picture of which social sites brought home the bacon. While Polyvore had the highest average order value, Facebook converted more visitors into purchases at a higher rate. The big surprise Pay special attention to Reddit, which is seeing more order growth than every other social site, although LinkedIn and Pinterest aren’t doing too shabby either. The top products are clothing or novelty items– think a turkey hat for babies and Sriracha-tinged candy canes.
Source: TechCrunch
