Facebook, eager to sustain their position as the world’s biggest social network, released a post today designed to remind consumers and brands of their video prowess.
The post, released on the network’s Facebook Media blog, is long on both information and pure statistics. Noting that they are “increasingly seeing a shift towards visual content on Facebook,” Facebook drops their first takeaway by revealing that the number of on-site video posts per person has increased 75 percent worldwide and 94 percent in the United States in just the past year.
This shift towards video, of course, carries natural consequences for the composition of the News Feed. Facebook acknowledges this fact, stating that the number of clips “from people and brands” in the News Feed is up 3.6x over the past year.
Facebook now averages over a billion video views a day; 50 percent of American Facebookers watch at least one video every day, while 76 percent claim they “tend to discover the videos they watch on Facebook.”
All these statistics are well and good and make Facebook’s place as a viable competitor to YouTube quite clear, but what does it all mean for content creators and marketers
Facebook has that angle covered in their post, too, offering advice for creators and brands alike by suggesting they take advantage of video’s meteoric rise and their autoplay feature to post timely, succinct clips capable of capturing someone’s attention from the start.
Indeed, creators and brands alike should take heed as the ever-increasing importance of mobile places a greater emphasis on to-the-point, shareable content.
