The [a]list daily
The [a]list daily is the only source of editorial entirely focused on video game and entertainment marketing news. Ayzenberg Group
, one of the largest independent advertising agencies on the West Coast, launched the newsletter in 2009 as an online forum for game industry professionals. It has since evolved into a daily dose of insightful original features, industry news, and spotlights on outstanding creative efforts across the spectrum of advertising, marketing and social media. The [a]list daily is produced in conjunction with The Gamer Network's editorial outlet GamesIndustry.biz, a leading business-to-business web site covering the game industry.
The [a]list summit
The [a]list summit was founded in 2008 by Ayzenberg Group
as a forum for exchanging ideas among video game industry luminaries and thought leaders. Now an annual invite-only event, the [a]list summit covers forward-looking trends relevant to advertising and marketing in entertainment, video games and youth lifestyle products. For more information on recent and upcoming summits, please visit www.thealistsummit.com
To Yo, Or Not To Yo
New Report Says Facebook Brand Engagement is Actually Up
Teens Leaving Facebook? Yeah, Right
Facebook's Slingshot Tweaks Snapchat's Engagement Model
Optimus Prime Takes To Twitter
Forget Selfies, It's All About Dronies
Facebook Makes Ad Targeting Easier— With Your Web Browsing History
Organic Reach is Dying
Pinterest Users Profiled
When Facebook Couldn't Have Snapchat, They Made Slingshot
Twitter Gets Experimental With Video
The Facts About Mommy Bloggers
Facebook Mobile Gets Sharing Function, Finally
Facebook has finally announced the addition of sharing on its mobile website. With many now relying on mobile to access the social net, it’s a long-awaited feature for users including advertisers and brands. Facebook recently reported that mobile users are up to 604 million actives a month, with 20 percent of them accessing the site solely from their mobile devices.
Facebook has become increasingly reliant on mobile for growth. In its last earning report, the company said it generated 14 percent of advertising revenue from mobile alone. Now its mobile users can share branded content, making it easier for ads and sponsored stories to take on a viral effect.
Source: Tech Crunch