[a]listdaily is the only source of editorial entirely focused on entertainment marketing news. Ayzenberg
, one of the largest independent advertising agencies on the West Coast, first launched [a]listdaily as a newsletter and online forum for game industry professionals in 2009. It has since evolved into a daily dose of insightful original features, industry news, and spotlights on outstanding creative efforts across the spectrum of advertising, marketing and social media.
The [a]list summit
[a]list summit was founded in 2008 by Ayzenberg
as a forum for exchanging ideas among industry luminaries and thought leaders. Once an annual invite-only with a roster that was a who’s who of the games and entertainment industry. [a]list summit has now opened its registration to interested brand marketers, media buyers, top social media influencers, and more. For more information, please visit www.alistsummit.com
To Yo, Or Not To Yo
New Report Says Facebook Brand Engagement is Actually Up
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Optimus Prime Takes To Twitter
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Facebook Mobile Gets Sharing Function, Finally
Facebook has finally announced the addition of sharing on its mobile website. With many now relying on mobile to access the social net, it’s a long-awaited feature for users including advertisers and brands. Facebook recently reported that mobile users are up to 604 million actives a month, with 20 percent of them accessing the site solely from their mobile devices.
Facebook has become increasingly reliant on mobile for growth. In its last earning report, the company said it generated 14 percent of advertising revenue from mobile alone. Now its mobile users can share branded content, making it easier for ads and sponsored stories to take on a viral effect.
Source: Tech Crunch