by Sahil Patel
It’s been a big year for video on Facebook, which says it now generates more than 3 billion views every day. Now, like other video giants in the space, it wants to convince more ad buyers — especially from the TV world — to allocate more money to its network.
According to The Wall Street Journal, Facebook is planning an event in New York for advertisers on April 22, the week before the annual Newfronts confab are scheduled to start. It will be an opportunity for Facebook to pitch advertisers on its video capabilities, including its growing reach among the important-to-reach millennials, as well as provide a preview of what’s to come.
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