Johnathan “Fatal1ty” Wendel, 12-time world champion gamer and founder of Fatal1ty Gaming Gear products, has partnered with Monster to bring a new line of eSports and video game headphones to market this fall. In a market dominated by companies like Turtle Beach, Astro Gaming, Razer, and other gaming companies, Monster hopes Wendel’s brand can connect with a much younger gaming demographic.

“Monster has been interested in bringing its technology to gamers for quite some time and partnering with Fatal1ty brings us front and center into the gaming community and enhances our understanding of the technology and products that a World Champion gamer needs to win,” said Head Monster Noel Lee. “I will drive my product development teams to deliver even beyond that criteria, and will be an integral part in designing a range of audio solutions and headsets for gamers. Many of the Fatal1ty Monster headsets will incorporate Pure Monster Sound technology, while remaining at a price point gamers can afford.”

The collaborative design process between Monster and Fatal1ty is under way and all products designed under this partnership will be co-branded as Fatal1ty by Monster.

“There are many choices for gamers and many good headsets available,” Wendel said. “Without tipping our hand about our development roadmap, let me say that each and every product we bring to market for gamers to consider will be built to give them an advantage. From our Performance Series to our Champion Series, we will bring product built for gamers, again at price points they can afford.”

Wendel said his professional record of success allows him to know what he needs from gaming products to gain the advantage. That will translate to today’s booming eSports business.

“Fatal1ty Gaming Gear has been bringing award winning hardware to gamers worldwide for over 10 years,” said Wendel. “We understand gaming hardware — motherboards, soundcards, power supplies and related — and with our collaboration with the Head Monster, we are committed to the same for audio and related peripherals and accessories.”

Wendel said over time this partnership will provide solutions for all platforms and genres of gaming.

“Noel has created countless innovations in consumer electronics and knows what it takes to win and how to bring winning products to market,” said Wendel. “Of importance to me is that Noel is also on the same page when it comes to supporting gaming events and the gaming communities that make all this possible.”

Wendel’s range of award-winning Fatal1ty/ASRock motherboards are currently in the Top Three in global sales.

“In time, I’m confident that gamers and tech consumers will come to understand that Fatal1ty means gaming,” said Wendel. “With my passion and respect for what gaming has afforded me, I also want the gaming community to know that with Noel Lee’s & his Monster’s full support we will continue to magnify and expand our efforts to give back to gaming in the way of Pro Am tournament and sponsorships.”

With the type of marketing budgets Monster traditionally has had with past audio products, their entry into the eSports space is good for the industry. Monster has hired musical groups like the Steve Miller Band and Alicia Keys to perform at their CES party. The technology company also works with celebrities like Nick Cannon and Tyson Beckford and athletes like Drew Brees and Marshawn Lynch on lines of audio products. Now they’re doing the same thing with gaming and eSports through Fatal1ty, who helped pave the way for mainstream acceptance of eSports in the early days.