Brazil has become a huge scale global gaming market, with billions of dollars being spread throughout mobile, console and PC gaming. So it should be no surprise that EA Sports is ready to storm in there with a huge weapon in hand – FIFA World.

The publisher has confirmed that it plans to launch the multiplayer online soccer experience in Brazil, alongside Electronic Arts’ Origin digital distribution service. EA is teaming up with Sao Paulo-based UOL BoaCompra to launch the service, as it can assist with game portal design and payments.

Market researcher Newzoo reports that the Brazilian game market is the 11th largest in the world when it comes to revenues, and has an estimated 48.8 million gamers actively taking part. 61 percent of that audience spends money on games, with the digital market expected to reach $1.5 billion by year’s end. No wonder EA Sports wants to get on that action with Origin and FIFA World.

Through BoaCompra, EA will be able to provide a local payment option for services and games through both Origin and FIFA World, since credit cards aren’t used most of the time for said purchases.

“In Brazil, soccer is like a religion, and with the country hosting the FIFA World Cup this summer, this is the perfect time to be able to integrate BoaCompra billing into both EA Sports FIFA World and Origin for Brazilian gamers. We’ve seen an overwhelming demand from BoaCompra users for EA Sports FIFA World and PC games from Origin and we’re excited to be able to offer both in the market,” said Julian Migura, Director of Global Business Development at UOL BoaCompra.

“EA Sports FIFA World is for football lovers who were missing an accessible game to be played on almost any PC. Partnering with BoaCompra to offer local payment opportunities for Brazilian gamers enhances that accessibility,” said Mike McCabe, executive producer of EA Sports FIFA World. “We’re also giving Brazilian gamers an easier way to pay for games in the Origin portfolio, so it’s a great time to be a PC gamer in Brazil.”

FIFA World already has a huge global reach, with various languages and over 600 clubs to choose from, including 19 from Brazil. No doubt it’ll be a hit with soccer fans.

Source: VentureBeat