Game Connection returns to the US next month, and organizers are partnering with [a]list to launch programs aimed at marketers. That includes the first North American edition of the Game Connection Marketing Awards with three new categories sponsored by [a]list daily.
Like their European counterpart, the awards will honor the best campaigns in broadcast, print, mobile, experiential, digital, public relations and social media. The [a]list daily awards add categories recognizing the best overall campaign, best original content campaign, and the marketer of the year. In addition, Game Connection will announce the best game marketing agency chosen from the entire field of submissions.
Award submissions are now open and free to enter. The deadline to submit is February 15.
Game Connection’s partnership with [a]list also includes the addition of the [a]list summit marketing track to its regular agenda of speakers, workshops and deal-making sessions aimed at game publishers and independent developers. The [a]list summit will add a day of speakers and panel sessions covering marketing trends and is open to those who register for Game Connection as well as general attendees.
The events are all part of Game Connection America 2013 taking place March 25-27, scheduled during GDC week and held at the Sir Francis Drake Hotel in San Francisco. [a]list daily will announce speaker and agenda updates as they become available.
Source: Game Connection