Miller Lite has a TV spot showing a group of urban-hip beer drinkers gathered around for a raucous session of… gaming. The ad features familiar gamer types playing a shooter – the Ninja (the leet), the Rookie (the noob), the Ringer (a ringer), and Wild Bill (probably a camper). The Ringer is played by YouTube gaming personality Melonie Mac.
Show your valid ID at the door and give the bartender a confident nod, gamer. You’ve come of age.