The [a]list daily
The [a]list daily is the only source of editorial entirely focused on video game and entertainment marketing news. Ayzenberg Group
, one of the largest independent advertising agencies on the West Coast, launched the newsletter in 2009 as an online forum for game industry professionals. It has since evolved into a daily dose of insightful original features, industry news, and spotlights on outstanding creative efforts across the spectrum of advertising, marketing and social media. The [a]list daily is produced in conjunction with The Gamer Network's editorial outlet GamesIndustry.biz, a leading business-to-business web site covering the game industry.
The [a]list summit
The [a]list summit was founded in 2008 by Ayzenberg Group
as a forum for exchanging ideas among video game industry luminaries and thought leaders. Now an annual invite-only event, the [a]list summit covers forward-looking trends relevant to advertising and marketing in entertainment, video games and youth lifestyle products. For more information on recent and upcoming summits, please visit www.thealistsummit.com
Lego 'Hobbit' Game Ready for Capers
Enter the 'Age of Extinction'
Hinting at the Horror
Experience War, a Second a Day
'Titanfall' Prepares to Drop
'Back to the Future' Hoverboard Teased
'Infamous' Ready to Splash Out in Europe
Marijuana's First U.S. TV Ad Debuts
All May Gaze Upon 'The Stick of Truth'
Google Celebrates Storytellers
'Batman: Arkham Knight' Rises
Under Armour Shows Us the New Speed
God of War: Ascension - Kratos Comes To Life
In God of War: Ascension, it's essential for the story to convey everything as subtle as the affection Kratos has for his wife to his anger against those agents that work against him. This video goes in depth into how the performances by actors is slowly translated into something in game that everyone can appreciate.