Google has been struggling with its search ad business as of late, according to a recent report from Re/Code. The site indicates that growth has almost broken even, with marketers moving spending to mobile and other digital ad mediums, per numbers reported by the Adobe Digital Index.

So how to turn that around Through the launch of a special buy button. The company announced the debut of the Purchases On Google service, where marketers will be able to “make the world your storefront” with a simple “Buy Now” functionality on certain items looked up on Google’s page.

Per an article published by VentureBeat, more than a dozen merchants will introduce ads featuring this “buy” button, enabling consumers to perform purchases much easier than before, simply from looking up an item they’re seeking.

In addition, Google will also launch conversational search for Good shopping, along with a card that notifies shoppers of when a product’s price goes through a drop. This may be good news for those seeking bargains — like the ones scouring Amazon’s page today during Prime Day.

This, combined with the Android Pay feature, could help improve shopping numbers on mobile, making it easier with a direct system instead of having to browse through additional pages. Whether it will be an effective system in the long run has yet to be seen, but considering Google’s stagnant numbers as of late, it certainly couldn’t hurt.

Re/Code reported that, per numbers provided by Adobe Digital Index, Google’s search revenue has only seen a minor one to two percent increase in terms of revenue. The chart below shows this, and while it’s not a loss like in the first quarter of the year, it does show signs of concern.

Said Tamara Gaffney, principal analyst for Adobe, “For a lot of marketers, the next best place to spend their dollars is to go outside of Google.”

Google is set to report its official second quarter earnings tomorrow, but, needless to say, the introduction of its Purchases On Google system probably couldn’t come at a better time.