Marketers are always on the lookout for hot new trends to help boost their business, and with a new year kicking into high gear, it always helps to know the “hot” ones that will lead business for the next few months. With that, Think With Google has published a report that indicates the three top tech trends that companies should keep an eye on this year.

The three trends in general are Connected Life Platforms Are Emerging, Mobile Shapes the “Internet of Me” and The Speed of Life Gets Even Faster. While those sound a bit general, they break down more specifically below . . .

Connected Life Platforms Are Emerging


According to the report, “the ‘Internet of Things’ is officially a thing. As devices proliferate and start to work together, connected objects will become platforms for your life. They’ll help you with the things you do every day — from entertainment to driving to taking care of your home.” The searches for this method have increased by two and a half times since December 2013, with an even larger growth by three times the number of searches with the health-conscious.

Mobile Shapes the “Internet of Me”


According to Think With Google, “your smartphone is getting smarter. As the hub for all these connected platforms, it can use lots of data to create better, personalized experiences. The ‘Internet of Things’ is becoming an ‘Internet of me’ — all to simplify your life.”

With 1.3 billion smartphone shipping globally in 2014 and 151 minutes per day spent on mobile devices (more than TV or laptops, according to Millward Brown), they’re certainly becoming more of a personable technology.

The Speed of Life Gets Even Faster


From the report, “Online or off, we can now get information, entertainment and services in the exact moment we want them. These quick moments of decision making happen constantly — and the more connected we are, the more they’ll happen.”

Devices like built-in cameras on smartphones and lightweight HD cameras make it easier to capture “moments” in users’ daily lives, and searches for these devices grew greatly over the last year. Drone services estimated a sharp 270 percent growth overall, while 4K was close behind with 142 percent, compact was up 42 percent, and HD was close behind with 25 percent — not too shabby compared to 2013’s numbers.Â

Drones have also been a huge draw with videos, as over 800,000 hours of clips made by them were watched on YouTube during November 2014, and their search numbers grew larger, 2.6 times greater than in the previous year, according to Google Data.