Anil Dharni, Gree's SVP of studio operations, indicates that the iPad has led to huge growth in the mobile gaming sector over the past two years. Dharni also thinks that Android is going to continue to grow during 2013.
"It's 4X and beyond in terms of revenue [compared to a year ago]," said Dharni of the top grossing mobile games.
He also says that while the company is expanding into North America and Europe, the company's base in Japan has been a great test bed and incubator of game ideas. "While we had been running live games, we weren't running them at the depth at Gree was," he added. "What that means is creating new fun and engaging content on a daily or weekly basis. You want your players coming back every week to check what's new. We conceptually understood this, but didn't see the extent to which it improves our metrics."