The first commercial spaceflight, headed up by Richard Branson’s pioneering Virgin Galactic, isn’t too far off, and now it appears that it has a major new sponsor – Grey Goose Vodka.
During the Virgin Disruptors event last week at the Rose Space Center and Hayden Planetarium in New York, Branson announced the partnership, which will introduce a new leadership series supported by the Virgin Group. With it, the panelists will debate “The Future of Travel: Are We Moving Fast Enough ”
With the partnership, Grey Goose will team with Virgin to bring “out of this world” experiences to those on the commuter flight, including exclusive content and a series of special promotions. The vodka maker will also support advertising at the launch location at Spaceport America, New Mexico, when the first flight takes off sometime next year.
“This is a marriage of two brands who share values and a true sense that if you can imagine it, it can be done. Not only do we both follow the same long-term vision that the extraordinary can be achieved from acting on your beliefs, but we also look forward to celebrating this iconic cultural moment in time with those on the ground,” says François Thibault, the developer of the recipe for Grey Goose.
“We are delighted that Grey Goose is joining us as a partner on our incredible journey. This evening of disruptive and rich debate about the future of travel, a wonderful celebration of human achievement, is at the heart of the Virgin Galactic Grey Goose partnership. We share a passionate pursuit of the extraordinary which we look forward to celebrating together as the world’s first commercial spaceline builds and grow,” says Branson.
What do you think Is Grey Goose an ideal partner for the launch of commuter space travel Or does the “out of this world” promotion sound a little . . . spacey
Source: Virgin Galactic
