It was inevitable. With a new Guardians of the Galaxy movie hitting theaters on August 1st, and a huge promotional push going behind the new property, it was only a matter of time before Star-Lord and his squad of criminals-turned-heroes showed up in Disney Infinity 2.0: Marvel Super Heroes.

Disney confirmed its inclusion today, with an official playset that features all five Guardians in playable format: Star-Lord, Gamora, Drax, Groot, and Rocket Raccoon. The game will have players arriving at Knowhere, with the villainous Rohan and his Sakaaran fleet hot on their tail.

Along the way, players can consult familiar characters from the Guardians universe for missions, including Yondu, Cosmo and The Collector, while also gaining access to the Toy Box mode, where players can build levels however they see fit, using components taken from the Guardians universe. How they decide to build is completely up to them.

The set will be sold separately alongside the main Disney Infinity 2.0: Marvel Super Heroes set, which will feature an Avengers playset and three characters from that universe. A Spider-Man playset will also be available at the time of release.

A price hasn’t been given yet, but the playset will likely retail around $35, as most other Disney Infinity playsets have been priced at.

This is a perfect example of how Disney plans to exploit the Disney Infinity franchise, by using it to provide an interactive tie-in to new movies without the massive development budget or lengthy development cycle that games based on movies have taken in the past. Disney can work on improving the basic Disney Infinity engine on whatever time frame seems best, without trying to rush out an entirely new game to coincide with new movie releases. The ease of producing play sets for Disney Infinity means that they can be timed to release to take full advantage of the movie’s marketing campaign, resulting in a boost to sales without a corresponding increase in marketing costs. In short, expect to see new Disney Infinity playsets for every major movie release from Disney or the studios it owns.

Disney Infinity 2.0: Marvel Super Heroes debuts this fall for Xbox One, Xbox 360, Wii U, Nintendo 3DS, PlayStation 4 and PlayStation 3.

Source: Shacknews