Formerly known as Snoop Dogg, Snoop Lion takes part in adidas‘ holiday campaign for 2012, starring in the online film The Cautionary Tale of Ebenezer Snoop. Illustrated by Beavis & Butthead artist JJ Sedelmaier, the film follows the path of Charles Dickens’ classic story A Christmas Carol as Ebenezer Snoop is confronted by the Ghosts of Christmas Past (Stan Smith), Present (David Beckham) and Future (Derrick Rose & Rita Ora). It also features global adidas stars including Jeremy Scott, Dani Alves, Yohan Blake, Andy Murray, and Dwight Howard.
At the end of the film, viewers are invited to download a Facebook app that takes them on a personalized Ebenezer Snoop story.
The app aggregates user data around certain Facebook activities such as commenting and event responses, allowing those who forgot to write messages on people’s birthdays and didn’t respond to wall posts the chance to send a greeting card featuring JJ Sedelmaier’s campaign illustrations to friends and spread Christmas adidas discounts.