It looks like mobile video is experiencing some growing pains at the moment when it comes to standardization, but the forecast on mobile video is good. Within the next year, we will look to see both in-stream and interactive mobile video types increase in prominence as in-banner, which is not optimized for best practices on mobile, will be used less frequently.
It’s clear that we change how we prefer to video video from desktop to mobile although in-stream (and rightly so) is now the method-of-choice for both platforms.
This infographic by LiveRail sheds light on where we are now in this growing pains process and how the current lack of standardization is affecting the mobile experience.
.Source: Digiday and LiveRail
