The gaming market worldwide is quite healthy, and one of the factors to its success is Southeast Asia, where total revenues for the past year have managed to exceed $1.1 billion, with 99 percent of that amount coming from six key countries.
A new report from Newzoo, however, shows that, out of these six markets, there’s one that’s outpacing all the rest — and it’s Indonesia.
With assistance from such companies as Electronic Arts, Microsoft and Facebook, Newzoo was able to compile the information indicating Indonesia’s massive growth, according to Tech In Asia. It’s quite a bit of data to take in — the largest the company has done to date, resulting in a 75-page report — but the information is definitely something of interest to the publishers and developers interested in marketing games in Southeast Asia.
Indonesia, alongside Malaysia, the Philippines, Singapore, Thailand and Vietnam, has managed to generate an annual growth rate of 28.8 percent, with gaming revenues for the entire region expected to rise up to $2.2 billion within just three years’ time. That growth is calculated in the chart below, showing just how quickly the market has risen in just two years already, going from $806 million to $1.09 million. Indonesia, as you can see, plays a huge part in all of it.
With an estimated population of 626 million, not everyone takes part in gaming, since only a small percentage of the population has access to Internet. But these folks show quite an interest in games, with over 70 percent of those with access taking part in some form of gaming session. With the massive increases projected for smartphone and tablet sales in Asia, it’s clear the gaming market will continue to expand rapidly.
Out of the 126 million gamers estimated, almost half (60 million) actually spend money on games, spending an average of $18.40 on games a year. Meanwhile, in Indonesia, about $16 (or Rp 200,000) is spend annually on games, estimating for a good portion of that total.
Indeed, Southeast Asian gaming is on the rise. More specific stats can be found here.
