Instagram is currently a hot spot for branded videos, allowing companies to reach out to consumers in creative ways – through wonderfully produced clips that will get them talking. GoPro leads the charge on the channel, with an estimated 2.9 million Instagram followers, and a recent clip featuring a giant manta ray clocking in an estimated 146,000 interactions.

Adweek recently took a look at the ten best clips for the week, and you can find them below, in no particular order:

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A video posted by AERO (@aeropostale) on

With this simple clip from Aeropostale, you’ve got shoes walking along the ground and eventually climbing their way up to a fence, where they create a lovely little heart symbol.

Even with all his controversy, Justin Bieber remains a huge draw on Instagram, and his latest video, with him working out, will no doubt leave fans happy.

Seated from halfcourt? @andredrummondd nails it! #Spain2014 #USABMNT

A video posted by NBA (@nba) on

With the new NBA season almost in full swing, Andre Drummond decided to take the opportunity to show off on the league’s official Instagram channel, nailing a sweet shot while sitting down.

My Anaconda don’t. My Anaconda don’t. My Anaconda video is finally here.

A video posted by Ellen (@theellenshow) on

Ellen DeGeneres, who hosts the popular syndicated program The Ellen Show, decided to get into “booty” action this week with a humorous clip where she tries to shake her butt along with fellow dancers. The results, as you may guess, are hilarious.

Spring 2015: Optimistic chic…Blue skies ahead. #AllAccessKors #NYFW

A video posted by Michael Kors (@michaelkors) on

Fashion remains a big draw on Instagram, and Michael Kors’ latest line of outfits managed to get a lot of views this past week.

The new video on Adidas’ Instagram channel shows what goes into the creation of the company’s new Originals line, featuring a variety of decorative colors and designs that are sure to grab an audience.

Who knew that Mercedes Benz knew how to make a stylish Hummer-like vehicle That’s exactly what its latest video shows off, a nice six-wheeler that has no problems being as stylish as it is powerful.

#MACSpinOnBeauty The power of minimalism #MACBackstage at @prabalgurung's #SS15 show. #NYFW #MACTheCut

A video posted by M∙A∙C Cosmetics (@maccosmetics) on

Although much more brief than the other clips on this list, Mac Cosmetics’ latest video has been a huge draw, showing the various angles of how its designs are applied to a blonde female subject.

The aforementioned GoPro clip featuring a manta ray in action is next on the list, and is well worth a view for enthusiasts who want to see what the mobile camera technology can do.

Finally, Urban Outfitters showed off some new clothing designs in its latest Instagram submission, through a quick slide show.

Source: Adweek