Ever since Apple launched its new iPhone 6 models earlier this year, they’ve been leaving quite a mark in the industry, selling like crazy – and becoming a big holiday item, at that. However, the iPhone 6 Plus in particular is leaving a bigger mark than anyone could have expected.
With its 5.5 inch display, the device falls out of the smartphone market and into the “phablet” category, and, according to the U.S. data from Kantar Worldpanel, the device has managed to account for 41 percent of all sales in the “phablet” category.
The device has only been in the market for an estimated three months, but has still captured nearly half of it in that time, according to Uber Gizmo. In addition, Kantar also reported that “phablets” now have a 10 percent overall place in smartphone sales overall, a two percent increase over the previous year. While makers of smaller devices have nothing to immediately worry about, it’s clear that larger devices are gaining more of a foothold.
As far as why people have been purchasing the iPhone 6 Plus, Kantar states that 58 percent of those surveyed after buying the device explained that the larger display size played a key part – something many Apple device fans have been waiting for (even though the iPad minis were only a slight bit larger).
However, while the Plus continues to blaze a trail, let’s not forget about the original iPhone 6. It continues to be the best-selling iPhone model for Apple, with 33 percent in sales overall. iPhone 5s continues to be close behind with 26 percent, while iPhone 6 Plus is on the lower end at ten percent. However, these numbers are likely to change in the next year, as the Plus grows more and more with ownership – for those who don’t pick up the regular iPhone 6, anyway.
