by Todd Longwell
Viral video purveyor Jukin Media announced on Thursday that it has partnered with FremantleMedia North America’s (FMNA) digital studio Tiny Riot! on joint a venture to manage the latter’s channel The Pet Collective.
The Pet Collective takes the ever-popular animals-do-the-darndest things genre a step farther, with clips ranging from a Batman-costumed pug playing tug-of-war to a makeover of Charlie the L.A. shelter dog, which accumulated more than 14 million views and led to his adoption.
Currently, content from The Pet Collective is distributed primarily on YouTube and Facebook. With the new joint venture, the companies are looking to further explore opportunities for branded integration, as well as new distribution options, including OTT platforms and linear TV.
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