King.com has no shortage of offices around the world, including San Francisco, Seoul, Stockholm, Berlin and London. However, it wanted to expand its reach even further, so this week, it launched a brand new office in Japan.

The goal of this particular office is to pick up the marketing efforts behind the highly popular puzzle game Candy Crush Saga, amongst other offerings. Titled “King Japan,” the Tokyo-based location is devoted to the Japanese audience.

Ken Edahiro, the former CMO at mobile game company Gloops, will lead “King Japan”. He will serve as the general manager.

Considering that the Japanese game market for mobile offerings is over $5 billion, there’s no question that King wants a particular piece of that pie.

Source: Serkantoto