King.com Takes the Crown from Zynga

By David Radd

Posted January 17, 2013



King.com's Candy Crush Saga has taken the top DAUs (daily active users) slot on Facebook according to AppData. Candy Crush Saga has 9.7 million DAUs, while Zynga's FarmVille 2 has 8.8 million; King.com's Bubble Witch Saga is at seven and Pet Rescue Saga at eight in DAUs.

"The transition to moving our popular games to mobile and making the playability both seamless and synchronized across multiple platforms has generated immediate interest from casual games players. We've seen tremendous growth across both social and mobile games charts," said Riccardo Zacconi, co-founder and CEO of King.com. "Learning that Candy Crush Saga has become the most popular game on Facebook is a super start for 2013. We are looking forward to launching more of our Saga titles onto mobile next year."

"For both ease of picking up and cross-platform playability, casual games are great," added King.com's chief marketing officer, Alex Dale. "The thing that King.com has done differently in this area is that we have really deeply synchronized the gameplay across mobile, tablet, and PC. It's a game that you can play on whatever device you want, and still progress across devices. That has materially increased the level of engagement; it's something people clearly want to be able to do."

Source: GamesIndustry International





 


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