The [a]list daily
The [a]list daily is the only source of editorial entirely focused on video game and entertainment marketing news. Ayzenberg Group
, one of the largest independent advertising agencies on the West Coast, launched the newsletter in 2009 as an online forum for game industry professionals. It has since evolved into a daily dose of insightful original features, industry news, and spotlights on outstanding creative efforts across the spectrum of advertising, marketing and social media. The [a]list daily is produced in conjunction with The Gamer Network's editorial outlet GamesIndustry.biz, a leading business-to-business web site covering the game industry.
The [a]list summit
The [a]list summit was founded in 2008 by Ayzenberg Group
as a forum for exchanging ideas among video game industry luminaries and thought leaders. Now an annual invite-only event, the [a]list summit covers forward-looking trends relevant to advertising and marketing in entertainment, video games and youth lifestyle products. For more information on recent and upcoming summits, please visit www.thealistsummit.com
A Trailer To Kill For
Past is the First Prologue
Captain America Secures the Ship
Lego 'Hobbit' Game Ready for Capers
Enter the 'Age of Extinction'
Hinting at the Horror
Experience War, a Second a Day
'Titanfall' Prepares to Drop
'Back to the Future' Hoverboard Teased
'Infamous' Ready to Splash Out in Europe
Marijuana's First U.S. TV Ad Debuts
All May Gaze Upon 'The Stick of Truth'
Kixeye Mocks Rivals to Entice New Hires
Kixeye is branding itself as a company steeped in gamer culture. Its outdoor recruitment ads are splattered with internet memes. In June, it launched a new corporate site that’s anything but corporate. The site was created by Ayzenberg Group under Kixeye’s direction that it “blow up browsers and reformat hard drives.”
Its new recruitment video won’t break hardware, but it’s a fearless swipe at competitors who vie with it for game-making talent.