Jason Kilar, former CEO of popular video-streaming service Hulu, is making headlines in the industry again today with the unveiling of a new platform he is describing as “Hulu for the YouTube generation”.

The new platform, named Vessel, aims to function as a sleek, dedicated service for online content creators with established audiences and bodies of work. A subscription fee of $2.99 a month will grant users access to new videos not yet available for free on YouTube three days in advance, termed an “early-access window” by Kilar and co-founder Richard Tom.

Vessel might take a page or three from Hulu’s book as far as design goes, but that’s where the similarities end. Hulu focuses on content sourced from broadcast television and other “traditional” outlets; Vessel places a premium on the kind of web-focused content creators who are quickly becoming their generation’s foremost celebrities.

Vessel looks to bring relevant content creators aboard with a unique approach to advertising and promotion. 15- and 30-second “pre-roll” ads commonly found on YouTube and Hulu will be replaced with less-distracting 15-second spots and interactive ads programmed to appear while users browse content, while creators themselves will be promoted with immersive “motion posters” showcasing their content as well as social functionalities allowing fans to “like” and comment on their work.

Monetization, that tricky concept dogging many a startup, is something Kilar hopes to leverage over YouTube. Kilar’s own estimations find content creators earning roughly $2.20 per thousand impressions on the free-to-access, ad-supported site; he thinks Vessel’s subscription model will allow those same creators to earn upwards of $50 per thousand impressions. Kilar believes fans of content creators will pay to watch them on their own “channels” bundled into packages not unlike those found through cable television.

Will fans of content creators actually buy into what Vessel is selling, though Kilar, a man with experience proving skeptics wrong from his time with Hulu, certainly thinks so. Even if fans don’t chomp at the bit to watch the next PewDiePie or Brittani Taylor video three days in advance, he says, Vessel’s eye-catching ads and superior interface will pave the way for enhanced monetization anyway. Though it might seem easy to dismiss Pilar’s new venture as a pie-in-the-sky fantasy, his past track record would suggest we wait and see.